From 2011 to 2019 Andrew was Group Managing Director for Invictus Events & Entertainment. Over this period Andrew produced 52 large-scale events, engaging over 400,000 people, managed 20 full time staff plus 300 freelancers. Secured $10m+ in sponsorship and delivered marketing strategies generating $20m in media value over period. Founded and built Africa’s largest beer festival, Bierfest, acquired and expanded South Africa’s biggest wine expo, The Wine Show, and licensed the worlds biggest obstacle course race, Tough Mudder.
